BB-DESMCMN · Swinburne University of Technology · Double degree
Bachelor of Design/Bachelor of Media and Communication
Design
- Minimum ATAR
- 70
- Full time
- 4 years
- Part time
- —
- Credit points
- —
- Campus
- Hawthorn
- Mode
- On campus
Overview
Wield your words. Display your designs. Create with confidence. Do all this, and more, with our Bachelor of Design/ Bachelor of Media and Communication. Harness your creativity. Gain in-depth knowledge across the discipline of design. Boost your skillset in management, writing, business, media planning, and more. Plus, develop a page-turner of a portfolio. Emerge ready to sway hearts and change minds.
Design and Media & Communication provides interdisciplinary skills for creative industries and multimedia careers, including a wide range of skills.
First-year units
Level 1 units every student in this course takes or chooses from.
- DCO10001Concepts and NarrativesThis unit of study introduces students to the fundamentals of design exploration: visual and tactile conceptualisation and basic design representation appropriate to different design disciplines in the context of creative problem solutions.
- DCO10002Digital DesignThis unit of study introduces explorative and creative thinking expressed through the application of digital software to design propositions. Students will explore vector and raster based software as design tools for specific formats and co…
- DCO10005TypographyTo introduce students to and facilitate a fundamental understanding of, typographic forms, terminology, typesetting systems and conventions, grid structure and hierarchy using a variety of technologies. The unit aims to develop a critical a…
- DDD10001Twentieth Century DesignThis unit engages students in 20th Century design history, focusing on key designers, innovations and movements, within global and local frameworks. It explores the historical development of design as a creative, cultural and professional p…
- DCO10004Photography for DesignThis unit aims to introduce students to the basic principles and application of photography in design through creative camera controls and techniques. It aims to generate understanding of the symbiotic relationship between photographic imag…
- MDA10001Introduction to Media StudiesThis unit introduces students to the fundamentals of media studies, with a focus on texts, contexts, and the history of media and media studies. This enables students to understand the significant contribution that the media make to the for…
- MDA10008Global Media IndustriesGlobal Media Industries explores worldwide trends in a range of media industries, and provides you with the skills and knowledge to work internationally in fields such as design, marketing, media regulation, content creation and management,…
- MDA10012Communicating with DataData shapes our everyday lives through media and communication technologies such as video streaming services, dating apps, online shopping, infographics, gaming and sport statistics. The aim of this unit is to teach students the foundations…
And 17 more in the course structure below.
Course structure
Open a major, minor or specialisation to see its units.
Core units
150 cpBachelor of Design
100 cpBachelor of Media and Communication
50 cpDesign majors and units
100 cpBranded Environments
100 cp- DIA10005Interior Architecture Communication12.5 cp
- DDD10006Introductory Design Studio12.5 cp
- DDD20003Exhibition Design12.5 cp
- DBE20001Branded Environment Design Studio 112.5 cp
- DBE30001Innovation and Technology in the Branded Environment12.5 cp
- DBE30003Branded Environment Design Studio 212.5 cp
- DBE30004Branded Environment Capstone25 cp
Communication Design
75 cpMotion Design
75 cpPhotomedia
100 cp- DDD20009Photography and Art Direction12.5 cp
- ART20002Experimental Image-Making Processes12.5 cp
- DDM20003Digital Video Camera Techniques12.5 cp
- DDD30011Compositing for Visual Effects12.5 cp
- DDD30015Visual Storytelling12.5 cp
- DDD30046Commercial Photography on Location12.5 cp
- DDD30042Photomedia Capstone Project25 cp
UX Interaction Design
62.5 cpMedia and Communication majors and units
100 cpAdvertising
100 cp- ADV10001Principles of Advertising12.5 cp
- ADV10002Digital Advertising12.5 cp
- ADV20006AI Ad Lab12.5 cp
- ADV20003Search, Social Media and Video Marketing12.5 cp
- ADV20005Creativity and Ideation12.5 cp
- ADV30004Digital Advertising Media Strategy12.5 cp
- ADV30003Emerging Advertising Technologies12.5 cp
- ADV30005Advertising Campaigns Project12.5 cp
Cinema and Screen Studies
100 cp- MDA10003Screen Studies: Movies, Television and Ourselves12.5 cp
- FTV10006Genre and the Moving Image12.5 cp
- FTV20005The Australian Screen12.5 cp
- MDA20018Popular Culture of the Asia Pacific12.5 cp
- MDA20007Screen Franchising and Innovation12.5 cp
- MDA30023Screen Audiences12.5 cp
- MDA30011Global Screen Studies: Beyond Hollywood12.5 cp
- MDA30016Screen Technology and Culture12.5 cp
Creative Writing and Publishing
100 cpImmersive Media
100 cp- MDA10017Experiencing Immersive Media: AR, VR and Mixed Reality12.5 cp
- MDA10016Mobile Media Futures12.5 cp
- MDA20029Immersive Media Design and Production12.5 cp
- DIG20001Immersive Screen Narratives12.5 cp
- GAM20004Writing for Interactive Narratives12.5 cp
- MDA30016Screen Technology and Culture12.5 cp
- FTV30006Virtual Reality Storytelling12.5 cp
- MDA30021Emerging Media Industry Project12.5 cp
Journalism
100 cp- JOU10004Transforming Journalism in the Digital Era12.5 cp
- JOU10008The Journalist's Toolkit12.5 cp
- JOU20006Media, Law and Ethics12.5 cp
- JOU20007Interactive Storytelling12.5 cp
- MDA20026Media Analytics and Visualisation12.5 cp
- MDA30009Radio, Audio and Podcasting12.5 cp
- JOU30009Video Documentary Project12.5 cp
- JOU30012Live Journalism Lab12.5 cp
Public Relations
100 cp- PUB10001Introduction to Public Relations Theory and Practice12.5 cp
- COM10007Professional Communication Practice12.5 cp
- PUB20003Public Relations Writing12.5 cp
- PUB20001Global Public Relations Practice12.5 cp
- PUB20004Issues, Crisis and Risk Communication12.5 cp
- PUB30001Events Management12.5 cp
- MDA30020Media and Communications Industry Project12.5 cp
- PUB30004PR Campaign Planning and Management12.5 cp
Social Media
100 cp- MDA10013Social Media Cultures12.5 cp
- MDA10015Social Media Strategy12.5 cp
- MDA20026Media Analytics and Visualisation12.5 cp
- JOU20007Interactive Storytelling12.5 cp
- MDA20028Business of Media and Entrepreneurship12.5 cp
- MDA30022Social Media, Social Impact12.5 cp
- MDA30012Researching Social Media Publics12.5 cp
- MDA30021Emerging Media Industry Project12.5 cp
Work placement
100 cp- WEI20001Work Experience in Industry A25 cp
- DDD20031Integrated Professional Placement A - Design25 cp
- WEI20002Work Experience in Industry B25 cp
- DDD20032Integrated Professional Placement B - Design25 cp
- MDA20016Integrated Professional Placement A - Media and Communication25 cp
- MDA20017Integrated Professional Placement B - Media and Communication25 cp
Careers
- User experience designer
- Design consultant
- Digital designer
- Copywriter
- Media content creators
- Advertising consultant