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ADV10001 · Swinburne University of Technology

Principles of Advertising

Credit points
12.5
Level
1
Workload
≈ 13 h / week
Faculty
Design

What it covers

This unit is designed to build understanding of the doctrines on which the advertising industry functions, and of advertising’s role in integrated brand promotion through contemporary principles, theories and practices in the industry.

Assessment

Assessment not published yet.

When and where

Teaching periodCampusMode
Teaching Period 3OnlineOnline
Semester 1HawthornOn campus