AI Ad Lab

What it covers

AI Ad Lab is a hands-on creative production unit for Year 2 advertising students focused on practical use of generative AI tools. Students develop skills to concept, produce and evaluate advertising creative across image, video and audio formats using industry-standard platforms. The unit progresses from AI tool literacy to independent creative production, culminating in a multi-format campaign. Students work with AI systems for creative production, ideation and productivity, and AI-enabled design and post-production, supported by additional tools for display and video editing. Alongside technical capability, the unit builds critical thinking around authorship, quality, brand voice and ethical use of AI, preparing students for advanced study and professional practice in an AI-shaped industry.

Assessment

Assessment not published yet.

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