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DBE30003 · Swinburne University of Technology

Branded Environment Design Studio 2

Credit points
12.5
Level
3
Workload
—
Faculty
Design

What it covers

This unit builds deeper knowledge and skills of branded environments through an exploration of brand strategy, wayfinding and sustainability. Students will re-imagine brands, identify and propose brand extensions which develop meaningful customer experiences. Design projects will respond to complex sites, develop narratives and propose multi-sensory environments which align with commercial imperatives.

Assessment

TaskTypeWeight
Project 1Individual/Group20%
Project 2Individual/Group30%
Project 3Individual/Group50%

When and where

Teaching periodCampusMode
Semester 1HawthornOn campus