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MDA30012 · Swinburne University of Technology

Researching Social Media Publics

Credit points
12.5
Level
3
Workload
≈ 13 h / week
Faculty
Design

What it covers

Researching Social Media Publics introduces research methodologies for analysing such sites of social media practice. Social media applications and platforms are increasingly defining the way we communicate. These technologies shape many areas of social life and affect the kinds of ‘publics’ that form out of networked communication. Social media changes the ways commercial enterprise develops a customer base, the way emergency services communicate with locals during times of crisis, how people come together to protest or celebrate and how health and education are experienced.

Assessment

TaskTypeWeight
Final Pitch and PresentationIndividual30%
Online DiscussionIndividual20%
Research PlanIndividual50%

When and where

Teaching periodCampusMode
Semester 2HawthornOn campus
Teaching Period 3OnlineOnline