BP357 · RMIT University · Bachelor degree
Bachelor of Commerce
RMIT University
- Minimum ATAR
- 80
- Full time
- 3 years
- Part time
- 6 years
- Credit points
- —
- Campus
- Melbourne City
- Mode
- On campus
Overview
In a business world continually reshaped by digital disruption, future-thinking leaders capable of designing contemporary solutions are in high demand.
Gain advanced understanding of commerce to conquer the digital disruption of global business.
Course structure
Open a major, minor or specialisation to see its units.
Year One of Program
96 cpStudents must complete a series of compulsory onboarding modules during their first semester or study period. Complete 96 credit points from the following:
- ISYS3468Enterprise AI and Business Analytics12 cp
- MKTG1511Value-driven Marketing12 cp
- ECON1615Principles of the Economy12 cp
- BUSM2729Responsible Leadership and Enterprise12 cp
- BUSM2728International Business in the Digital Era12 cp
- INTE1063Digital Business Security and Risk Management12 cp
- BAFI3254Financial Instruments and Technologies12 cp
Year Two of Program
12 cpComplete 12 credit points from the following: AND Complete 48 credit points from a Major listed at the end of this program structure. AND Complete 24 credit points from a Minor listed at the end of this program structure. AND Complete 12 credit points from any University Elective.
- BUSM2726Navigating Australian Commerce in the Digital Age12 cp
Year Three of Program
48 cpComplete the remaining 48 credit points from your chosen Major listed at the end of this program structure. AND Complete 24 credit points from a Minor listed at the end of this program structure. AND Complete 12 credit points from any University Elective. AND Complete 12 credit points from the following Capstone Course:
- BUSM2727Future of Commerce Project12 cp
Major: Cybersecurity Law & Governance
AND
Major: Enterprise AI & Business Analytics
- ISYS3446Introduction to Business Analytics12 cp
- ISYS2421Business Data Management12 cp
- ISYS1051Digital Business Design and Innovation12 cp
- ISYS3469Digital Ethics12 cp
- ISYS2425Intelligent Enterprise Systems12 cp
- INTE2663Generative AI Applications for Business12 cp
- ISYS2047Information Systems Solutions and Design12 cp
- ISYS3449Advanced Business Analytics12 cp
Major: International Business
AND
- BUSM1222Global Business12 cp
- BUSM2730Asian Business Practices12 cp
- BUSM2733Strategic Foreign Direct Investment of Firms12 cp
- BUSM2731Knowledge Acquisition and Transfer of Multinational Enterprises12 cp
- OMGT1070Procurement Management and Global Sourcing12 cp
- BUSM2732Managing Dynamics of Global Operations12 cp
- BUSM4688Cross Cultural Management12 cp
- OMGT2243Global Trade Operations12 cp
- BUSM4054Entrepreneurship and Global Challenges12 cp
Major: Marketing Technology
AND
- MKTG1513Introduction to Marketing Technology12 cp
- MKTG1515Consumers and Technology12 cp
- MKTG1041Marketing Communication12 cp
- MKTG1415Digital Marketing12 cp
- MKTG1045Market Research12 cp
- MKTG1487Marketing Analytics12 cp
- MKTG1514Strategic Marketing Technology Implementation12 cp
- MKTG1512Artificial Intelligence in Marketing12 cp
- MKTG1087Omnichannel Retailing12 cp
- MKTG1485Customer Experience Strategy12 cp
Major: Quantitative Economics & Finance
AND AND
- BAFI3264Financial Innovation and Technology Systems12 cp
- ECON1061Forecasting and Quantitative Analysis12 cp
- BAFI3291Financial Analysis and Modelling12 cp
- ECON1611Big Data, Machine Learning and Society12 cp
- BAFI3299Applied Financial Markets and Trading12 cp
- ECON1631Intermediate Economics12 cp
- ECON1594Business Challenges in the Digital Economy12 cp
- ECON1223Data Modelling Techniques for Business12 cp
- BAFI1042Equity Investment and Portfolio Management12 cp
- BAFI3298Advanced Derivatives and Trading Applications12 cp
Minor: Accounting for Managers
AND
- ACCT2033Financial Accounting and Analysis12 cp
- ACCT1046Accounting in Organisations and Society12 cp
- ACCT1064Cost Analysis and Organisational Decisions12 cp
- ACCT2343Accounting Data Analytics and Visualisation12 cp
- ACCT2211Forensic Business Investigation12 cp
- ACCT1081Professional Values, Ethics & Attitudes12 cp
Minor: Artificial Intelligence in Practice
AND
- COSC2960Foundations of Artificial Intelligence12 cp
- COSC3156Generative AI (GenAI) in Practice: Tools and Methods12 cp
- COSC3157Artificial Intelligence (AI) in Action: Industry Project12 cp
- COSC1127Artificial Intelligence12 cp
- COSC2673Machine Learning12 cp
- MATH2305Applied Bayesian Statistics12 cp
- BIOL2525Foundations in Digital Health12 cp
- BIOL2585Wearable Technologies in Health12 cp
- EEET1416Digital Signal Processing for Communication Engineering12 cp
- EEET2169Image Processing12 cp
- EEET2171Intelligent Systems12 cp
- OART1118AI for Creative Practice12 cp
- INTE2687Digital Fluency12 cp
Minor: Cybersecurity Law & Governance
Minor: Enterprise AI & Business Analytics
Minor: International Business
Minor: Leadership & Strategy
Minor: Marketing Technology
Minor: Quantitative Economics & Finance
Review the Transition Plan for this Major
Minor: Regenerative Futures
AND
- ENVI1241Regenerative Fundamentals12 cp
- ENVI1242Regenerative Challenge12 cp
- ENVI1243Systems Thinking for Sustainable Futures6 cp
- ENVI1244Eco-Literacy6 cp
- ENVI1245Regenerative Design6 cp
- ECON1629Regenerative Value Systems6 cp
- HWSS2262Social Equity and Regeneration6 cp
- BUSM2779Regenerative Business Models6 cp
- ECON1630Design for the Circular Economy6 cp
- COSC3158AI Ethics for Sustainable Futures6 cp
- ENVI1246Regenerative Design for Built Environment6 cp
- PERF2076Storytelling for Speculative Futures6 cp
- PROC2131Biomaterials and Biofabrication6 cp
- COMM3024Reimagining Futures in Media and Culture6 cp
- ENVI1247Regenerative Supply Chain Management6 cp
- EMPL1008Linking Life and Learning6 cp
- BUSM2777Leading Regenerative Action6 cp
- ENVI1248Regenerative Futures Incubator6 cp
- ENVI1249Reworlding for Creative Place Keeping6 cp
- HUSO2459Planetary Pedagogies and Civics6 cp
Careers
- Business analysis and consultancy: business analyst, management consultant, operations analyst, strategic planner, business development analyst
- Marketing and sales: digital marketing analyst, marketing coordinator, brand manager, social media specialist; sales manager
- Financial services: financial analyst, quantitative analyst, investment banker, risk manager, financial planner
- Technology and analytics: AI solutions architect, business analytics specialist, data scientist, cyber security specialist, digital transformation manager
- International and global markets: international trade specialist, global market researcher, international business development manager, export manager, global supply chain manager
- Governance and compliance: cyber security compliance officer, data protection officer, risk and compliance manager, legal and governance advisor
- Entrepreneurship and leadership: entrepreneur, start-up founder, corporate strategy manager, leadership development coach, strategic innovation manager