Business Challenges in the Digital Economy

What it covers

To be successful in the digital economy a firm must find a source of 'market power', allowing it to charge prices in excess of its marginal cost. In this course, students will learn to formulate business strategies to overcome the zero marginal-cost problem. Topics to be covered include the economics of social networks, scale economies and learning in AI, creating customer lock-in, reputation as an alternative to regulation, and the composition of digital ecosystems. Students will also learn how to assess the implications of these business strategies for societal wellbeing.

Assessment

Assessment not published yet.

When and where