Introduction to Marketing Technology

What it covers

Marketers have access to a wide range of technologies to connect with customers and create engaging customer experiences. These marketing technologies, referred to as 'MarTech', perform a range of functions including collecting and analysing consumer data, creating personalised experiences for consumers, and even automating marketing operations. Yet the wide range of technologies available also creates challenges, as marketers commonly need to utilise dozens of technologies simultaneously to implement marketing strategies. Through a variety of learning activities and practical activities, you will learn the core concepts of Marketing Technology, explore the evolving Marketing Technology landscape, and evaluate the opportunities and challenges Marketing Technology creates for marketers. These topics will arm you with critical skills to perform modern marketing activities through emerging technologies. Successful completion of this course contributes to attaining the following Australian Marketing Institute (AMI) Marketers' professional competencies: 15. Marketing technology You will also work towards developing the following AMI professional competencies: 5. Digital

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