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BP354 · RMIT University · Bachelor degree

Bachelor of Professional Communication

College of Design and Social Context

Minimum ATAR
63.35
Full time
3 years
Part time
—
Credit points
—
Campus
Melbourne City
Mode
On campus

Overview

From bold ideas to strategic storytelling, develop the skills to craft persuasive campaigns, manage public image and lead conversations across digital platforms.

Designed to equip you with in-depth knowledge of this essential field, the Bachelor of Professional Communication reflects the workplace reality of increas

Course structure

Open a major, minor or specialisation to see its units.

Year One

48 cp

Students must complete a series of compulsory onboarding modules during their first semester or study period. Complete 48 credit points from the following: AND Complete 48 credit points from your selected combination.

  • MKTG1208Introduction to Advertising12 cp
  • COMM2906Introduction to Digital Communication12 cp
  • COMM2929Introduction to Public Relations12 cp
  • COMM2907Locating knowledges12 cp

Year Two

96 cp

Complete 96 credit points from your selected combination.

Year Three

96 cp

Complete 96 credit points from your selected combination.

Major List

List of Major(s):

Major: Advertising

AND AND

Major: Digital Communication

AND

  • COMM2913Precision Writing for Digital Engagement12 cp
  • COMM2872Social Media Communication12 cp
  • COMM2914Managing Digital Challenges12 cp
  • COMM2916Digital Audiences and Analytics12 cp
  • COMM2915Content Creation for Digital Engagement12 cp
  • COMM2917Communication Platforms and Industries12 cp
  • COMM2333Client Management12 cp
  • COMM2112Influencers in Communication12 cp
  • COMM2918Digital Communication Professional Practice12 cp
  • COMM2919Digital Communication Capstone Project12 cp

Major: Public Relations

AND

  • COMM2920Advocacy and Voice in Public Relations12 cp
  • COMM2937Public Relations Strategy and Planning12 cp
  • COMM2921Contemporary Media Relations12 cp
  • COMM2922Organisational Communication12 cp
  • COMM2688Issues, Risk and Crisis Communication12 cp
  • MKTG1510Applied Public Relations Research12 cp
  • COMM2333Client Management12 cp
  • COMM2112Influencers in Communication12 cp
  • COMM2923Public Relations Professional Practice12 cp
  • COMM2924Public Relations Capstone Project12 cp

Minor List

List of Minor(s):

Media and Communication Minors

List of Media & Communication Minors:

Minor: Advertising

Minor: Approaches to Popular Culture

Minor: Asian Media & Culture

  • COMM2878Contemporary Asian Modernities12 cp
  • COMM2871Asian Media and Communication12 cp
  • COMM2873Asian Mobilities: Practices, Experiences and Impacts12 cp
  • COMM2345Exploring Asian Popular Culture12 cp
  • COMM2253Sex, Politics & Social Change in Asia12 cp

Minor: Cinema Studies

  • COMM1031Introduction to Cinema Studies12 cp
  • COMM2880Film Criticism: From Early Cinema to the Digital Age12 cp
  • COMM2876Border Crossings: Cinema, Community and Nation12 cp
  • COMM2875Beyond the Frame: Technologies, Industries and Audiences12 cp
  • COMM1036Uses of Film Theory12 cp
  • COMM2881Film Genre12 cp

Minor: Contemporary Politics & Communication

Minor: Digital Communication

  • COMM2906Introduction to Digital Communication12 cp
  • COMM2913Precision Writing for Digital Engagement12 cp
  • COMM2872Social Media Communication12 cp
  • COMM2916Digital Audiences and Analytics12 cp
  • COMM2917Communication Platforms and Industries12 cp
  • COMM2914Managing Digital Challenges12 cp
  • COMM2112Influencers in Communication12 cp
  • COMM2915Content Creation for Digital Engagement12 cp

Minor: Gender Studies

  • COMM2925Introduction to Gender12 cp
  • HUSO2092Gender, Development and Globalisation12 cp
  • HUSO2388Global Feminisms12 cp
  • COMM2926Rethinking Masculinities12 cp
  • COMM2879Feminist and Queer Perspectives12 cp
  • COMM2927Gender, Communication and Social Change12 cp

Minor: Journalism

AND

Minor: Literary Studies

Minor: Media

AND AND

Minor: Public Relations

  • COMM2929Introduction to Public Relations12 cp
  • COMM2920Advocacy and Voice in Public Relations12 cp
  • COMM2937Public Relations Strategy and Planning12 cp
  • COMM2921Contemporary Media Relations12 cp
  • COMM2922Organisational Communication12 cp
  • COMM2688Issues, Risk and Crisis Communication12 cp
  • COMM2112Influencers in Communication12 cp

Interdisciplinary Minors

List of Interdisciplinary Minors:

Minor: Business & Technology

  • ISYS3446Introduction to Business Analytics12 cp
  • INTE2584Introduction to Cybersecurity Governance12 cp
  • ISYS3443Introduction to Enterprise Artificial Intelligence12 cp

Minor: Entrepreneurship

  • BUSM1311The Foundations of Entrepreneurship12 cp
  • BUSM4052Applied Entrepreneurship12 cp
  • BUSM1321Driving Innovation in Organisations12 cp
  • BUSM4054Entrepreneurship and Global Challenges12 cp

Minor: Marketing

Minor: Photography

AND

  • VART3590Photography 10112 cp
  • VART3596Photographic Lighting and Representation12 cp
  • VART1704Alternative Photographic Processes12 cp
  • VART3823Photography and Environment12 cp
  • VART3826The Performed Image: Photography and Identity12 cp
  • VART3817Documentary Photography12 cp
  • VART3825Picturing Power12 cp
  • VART3815Counter Investigations12 cp
  • VART1710Editorial Photography12 cp
  • VART3820Fashion Photography Futures12 cp
  • VART3828Translating Spaces: Architectural and Interior Photography12 cp
  • VART3827Transforming Objects: Contemporary Product Photography12 cp
  • VART3594Photography Histories and Theories12 cp

Minor: Branding

Program Option List

Program Option Courses:

  • COMM2928Communication Horizons: Study Tour12 cp
  • SOCU2276Wicked problems: innovative solutions12 cp
  • COMM2639Media and Communication Internship12 cp
  • COMM2324Interdisciplinary Communication Project12 cp