Building Sport Brands

What it covers

This unit introduces marketing as an integral part of sport business the delivery of sport services, and the building of sport brands. In the sporting environment, there is a growing need to understand the roles of marketing and branding, and how they may be applied at diverse levels of sport, and for different types of organisations. This unit provides the principles and tools for sports marketing, utlising a strategic sport marketing process, that represents the essential knowledge managers require in order to favourably position their sport organisation, club or team, code, event or related service in the highly competitive sport market.

Assessment

When and where