MKTG1538 · RMIT University
Fashion Consumer Dynamics
- Credit points
- 12
- Level
- —
- Workload
- —
- Faculty
- College of Design and Social Context
What it covers
In this course you will examine the theories of consumer behaviour and the dynamics of market forces and trends. This knowledge will assist you to develop successful retail, marketing, brand and product strategies responsive to shifting market dynamics in the fashion industry. You will identify key issues, collect primary and secondary data and conduct critical analysis of consumer behaviour. This course is part of the Minors ‘Fashion Marketing’, ‘Fashion Buying’ and ‘Fashion Enterprise Creation’.
Assessment
Assessment not published yet.
When and where
| Teaching period | Campus | Mode |
|---|---|---|
| Brunswick |