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MKTG1446 · RMIT University

Introduction to Fashion Marketing

Credit points
12
Level
—
Workload
—
Faculty
College of Design and Social Context

What it covers

In this course you will be introduced to the principles of fashion marketing. You will analyse national and global fashion brands, across the spectrum of market levels. You will develop the analytical skills necessary for the development of effective and professional fashion marketing plans. You will collaborate to plan creative fashion marketing solutions. This course includes Industry Partnered Learning (IPL), Career Development Learning (CDL) and Industry Embedded Activities. The course incorporates engagement with industry professionals and organizations. Through practical, industry-embedded activities, you’ll deepen your understanding of the intersection of sustainability and fashion while building networks to support your professional journey.

Assessment

Assessment not published yet.

When and where

Teaching periodCampusMode
Brunswick