MKTG1446 · RMIT University
Introduction to Fashion Marketing
- Credit points
- 12
- Level
- —
- Workload
- —
- Faculty
- College of Design and Social Context
What it covers
In this course you will be introduced to the principles of fashion marketing. You will analyse national and global fashion brands, across the spectrum of market levels. You will develop the analytical skills necessary for the development of effective and professional fashion marketing plans. You will collaborate to plan creative fashion marketing solutions. This course includes Industry Partnered Learning (IPL), Career Development Learning (CDL) and Industry Embedded Activities. The course incorporates engagement with industry professionals and organizations. Through practical, industry-embedded activities, you’ll deepen your understanding of the intersection of sustainability and fashion while building networks to support your professional journey.
Assessment
Assessment not published yet.
When and where
| Teaching period | Campus | Mode |
|---|---|---|
| Brunswick |